About CertifiKID


All about Macaroni KID's parent company, CertifiKID:

CertifiKID acquired Macaroni KID in August 2020. Widely recognized as one of the best deal websites for parents, CertifiKID helps parents provide incredible experiences for their kids on a budget. CertifiKID connects parents with fantastic family-friendly fun in your community at prices that won’t break the bank, on everything from family getaways to summer camps.

ABC’s Shark Tank featured CertifiKID founders and Washington, D.C.-area parents Jamie and Brian Ratner in 2019. During their appearance, the Ratners secured a strategic investment with Kevin O’Leary (aka “Mr. Wonderful”) for CertifiKID. The partnership catapulted CertifiKID into expanding its family-friendly deals to parents nationwide. 

Read more about Jamie and Brian Ratner's journey to Shark Tank in their 2022 book, ParentPreneurs: A Decade Of Deals from a Messy Minivan.

All about our sister site, Hulafrog:

In January 2023, CertifiKID acquired Hulafrog, which, like Macaroni KID, has long been a leading business in the local, parent-focused digital media and advertising space.

Hulafrog has focused in the last few years on providing national editorial offerings, including Hulafrog Today, a must-read weekly email geared toward busy families. The newsletter provides a go-to guide to the best activities, deals, news, and ideas for the day ahead, in an easy-to-digest, "skimmable" format.

Now, with Hulafrog and Macaroni KID under CertifiKID's umbrella, CertifiKID's spot is solidified as one of, if not, the largest parent-focused digital media and advertising companies in the country.

Our family of brands — CertifiKID, Macaroni KID and Hulafrog — strives to be the premier resource for parents and caregivers nationwide.

Watch: What Kevin O’Leary had to say about CertifiKID’s acquisition of Hulafrog.

Learn More:

Sign Up for CertifiKID’s Family Deals

Sign Up for Macaroni KID’s Newsletters

Become a Macaroni KID Publisher

Advertise with CertifiKID or Macaroni KID and Hulafrog.